In anticipation of the release, HSN sent out a press release earlier today. Here’s a copy:
Jennifer Lopez is just five days away from her first appearance with multi-channel retailer HSN, where she will debut her new fragrance Love & Light. The superstar will launch her newest fragrance on the network this Saturday, July 2nd at 12 midnight.
Love & Light is a sparkling floral woody fragrance that reflects the softer, more sensual side of Lopez. Iridescent notes of pure Italian mandarin and luscious pomegranate, intertwined with rose crystal absolute and radiant jasmine petals, all wrapped with a luminous aura of seductive musk, and a hint of praline.
“Love & Light is an extension of Love & Glamour. It’s the next incarnation. With Love & Light, I wanted to create a fragrance that was less about the world around you and more about your inner light and your spirit. It’s about how you feel inside; it’s not about your outside world,” explains Lopez.
Betsy Olum, general manager of beauty and merchandising strategy at HSN, says, “Jennifer’s fragrance will simply come alive through her appearance on HSN. It’s a true reflection of who she is, and we know our audience is going to love hearing from her on what influenced the creation of this fragrance.”
“In 2002, Jennifer launched the celebrity category for the entire fragrance industry with Glow by JLo,” says Emily Bond, Group Vice President of Global Marketing, Coty Prestige. “Almost 10 years later, we’re looking forward to a record number of sales with her debut on HSN. With Jennifer, it’s sure to be another ground breaking moment.”
Love & Light features a bottle of sculptural beauty, inspired by the curves of a radiant woman. A pearlescent finish, with pale mint and gold accents, showcases its luminosity. The dazzling jewel-like cap adds a touch of luxury. The carton is illuminated with sparkling stardust in a complementary palette.
ABOUT THE FRAGRANCE
Top Notes: Mandarin, Pomegranate, Red Currant
Mid Notes: Rose Crystal Absolute, Velvety Apricot, Jasmine Petals
Base Notes: Patchouli, Sensual Musk, Praline
COLLECTION
Eau de Parfum 75 mL/2.5 fl oz $58.00
Eau de Parfum 30 mL/1.0 fl oz $32.00 (Available 8/15)
Body Lotion/Shower Gel Duo 200 mL/6.7 fl oz $32.00
Available exclusively on HSN and hsn.com, July 2011. Tune in live to HSN on July 2 at 12 midnight, 12 noon and 9pm to watch Lopez launch Love & Light during these two hour shows.
