The JLo Empire keeps growing! Jennifer Lopez and nuvoTV, the first English-language cable network for U.S. Latinos, announced today an exclusive creative, production and marketing partnership to bolster nuvoTV’s mission to deliver entertainment for today’s powerful Latino audience.
As a partner with the network, Jennifer and her production company, Nuyorican Productions, will collaborate closely on all creative elements, including programming strategy, production and marketing, building and refining original programming lineup, contributing new series and shows, and helping to drive viewership to the network. She will also act as executive producer on nuvoTV projects together with her long-time production partners, Simon Fields and Benny Medina.
“As an artist, businesswoman, producer and Latina, I’m passionate about seeing multicultural America on TV,” said Jennifer Lopez in a press release. “My partnership with nuvoTV reflects our mutual goal of creating top-quality entertainment and exciting stories that embrace the richness and beauty of Latin culture in America today.”
The first Nuyorican produced project for nuvoTV will be a music special based on Jennifer Lopez’s current Dance Again World Tour! Sounds exciting!
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