Jennifer Lopez has parted ways with her publicist, Mark Young, after about three years. There are rumors swirling around that the split was due to the controversial performance in Turkmenistan two months ago. However, The Hollywood Reporter states that Jennifer’s decision to part ways with Young was unrelated to that PR nightmare and instead was due to Sunshine Sachs’ presence in New York and Los Angeles and experience in such areas as branding and corporate communications as well as personal publicity.
Let’s Celebrate their accomplishments!
Mark Young wanted to reinvent her image; not only for the press to appreciate her work but also for the fans. After a couple of months of being part of JLo’s team, it was announced that she would be part of the American Idol panel. This was such a huge success for her career, that all of a sudden everyone wanted to talk about – JLo. All major brands like Loreal, Gucci, Fiat, and Harman Kardon wanted to work with her, again. Her music started to play on the radio with smash hits like ‘On The Floor’ and ‘Dance Again’. It was incredible how much good press was going around mentioning Jennifer Lopez.
He also worked to set up a plan to make Jennifer more active on social networks like Twitter and Facebook and it worked! The number of followers went up from 200K to 22 Million in three years. JLo even had a first on Twitter by premiering a music video ‘Follow The Leader’ feat. Wisin y Yandel. It was such a successful plan that Forbes named Jennifer Lopez the Most Powerful Celebrity of 2012 and to get into this list, money doesn’t do much. Let’s not also forget about those first magazine titles she’s got like People’s Magazine ‘World’s Most Beautiful Woman‘ or Glamour Magazine ‘Glamour Woman Of The Year‘ edition. She also appeared multiple times in major international magazines like Vanity Fair, Vogue, and Harpers Bazaar to name a few.
Let’s now talk about the tour and the fans. This was one of his last major accomplishments with Jennifer before the split. One of the things JLove!rs love about Mark is how well he understands the business between JLo and the fans. When JLo announced her first world tour he knew it was such a big thing for the fans and Jennifer herself that he came up with a Tweet to Meet on Twitter. This idea was to get fans from all over the world to tweet about how much they wanted to meet JLo and then Jennifer herself decided who were the lucky ones to get to meet her for free, with a backstage pass. Thanks to Mark, many JLove!rs got to meet their idol.
We have known many people coming and going on JLo’s Team but only a few made such an impact to the fans. Mark Young made an impact on all of us by getting Jennifer closer to the fans and the fans closer to Jennifer. We will never forget that and hopefully JLo’s newest publicist realizes the importance of the fans!
Photo credit: GlitterGeek
