Jennifer Lopez is partnering with Designer Brands to develop and produce the JLO JENNIFER LOPEZ collection, a line of footwear and handbags! The collection will be sold exclusively at DSW Designer Shoe Warehouse stores in the United States and Canada, and online at DSW.com. The footwear line is poised to debut in Spring 2020 with handbags to follow.
“Since the beginning of my career, I’ve wanted to do it all – music, movies, and fashion. There are so many facets to my career, and that’s what I wanted to bring to my collection with DSW,” says Jennifer in a release. “With high quality products and accessible pricing, DSW is the perfect partner to reach a broader audience. It’s been incredible to build a brand with the talented team at Camuto Group, and with this collection, it’s my hope that people can find shoes they love and express multiple sides of themselves, all while remaining true to their most authentic self.”
The JLO JENNIFER LOPEZ collection will be led and shaped by Jennifer’s creative vision, with the purpose of inspiring women to create and choose a life of confidence, empowerment and positivity. The collection will offer high-fashion products ranging from shoes to handbags that channel her glamour and trendsetting style.
Starting today, DSW will reveal images of the different shoe styles from the collection. Fans can sign up for alerts and the opportunity for an early access pre-sale shopping opportunity beginning March 9. Those who sign up will be able to shop from March 9 to March 15, before the entire collection becomes available for everyone to shop in stores and online on March 16. For more information visit DSW.com/JLo.
