Category: Music

Jennifer Lopez’s first single, “On The Floor featuring Pitbull” has an iTunes release date! The song will be released digitally next Tuesday, February 15!

The song is officially going for “adds” on radio today, so keep calling your local stations to request the song! You can also request here: REQUEST “On The Floor”

In other “On The Floor” news, the music video should be premiering very soon! The director of the video, Taj, recently tweeted the following:

TAJ_TPK TAJ, Director

@JLo has great fans. Because they will NOT leave me alone about the premiere date! Lol. It’s coming very soon everyone. Very soon.

6 Feb

We will keep you guys posted when we hear more, so keep checking back!

Update:

Here’s a teaser video that was uploaded to Jennifer’s Official Vevo account today:

First pics of the On The Floor video! It looks AMAZING! Here’s a behind the scenes clip:

The video was filmed yesterday in Los Angeles and has an “underground party” feel, according to Taj, the director. After wrapping last night, he tweeted:

TAJ_TPK TAJ, Director

@JLO killed it today! You can rest now J.LO fans. We just wrapped a great video. Thank you and Goodnight. #TPK

In other “On The Floor” news, the song’s iTunes release date has changed. We will keep you posted on the new date! “On The Floor” is officially going for adds on Pop and Rhythmic radio stations in the US on February 8th, so we assume it will be around that time.

The song has started off well on radio, so we want to make sure radio spins keep increasing! Make sure you support Jennifer and request On The Floor on your local radio stations. If you want to do more, go to our official request topic on BB.

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source : MTV

At this past Thursday’s casting for ‘On The Floor’, director Taj & choreographer Frank Gatson Jr. talked to MTV about the concept for Jennifer’s new video.

Director Taj reveals what he is looking to capture in the video: “Originality, being you. This song is about being who you want. It’s about letting loose. There’s no explanation. This is this underground video, this underground party.”

Choreographer Frank Gatson Jr. instead uses a (weird) metaphor involving watermelon and fried chicken to explain the concept. “I kind of get the feeling that she wants us to be in the club after 2 a.m. in L.A.,” he revealed. “That’s so amazing. [It’s like] everybody had some watermelon and the watermelon made them high, it gave them a little buzz — but a good buzz, a real magical buzz, a dance buzz, a buzz that makes you feel like fried chicken, so she just wants everybody to have a good old time. The club must have this vibe, where you get on the floor and everybody’s bringing it. We’ve seen so many club videos, but we want to see a club video with a vibe unique to Jennifer Lopez.”

The video for ‘On The Floor’ will be shot this Sunday.

source:  MTV

Update:

If you are in the LA area and want to be in the video, see below!

TAJ_TPK TAJ, Director

Good Morning! @JLO‘s video is one day away and we want everyone in LA to be apart of it! Email HPCasting@gmail.com and wait for YOUR call!!!