L’Oreal Paris uploaded Jennifer Lopez’s latest commercial in her long line of promotional advertisements for the brand. The latest is for Sublime Mousse hair color. Previous ads include True Match, Color Riche, GlamShine, and Voluminous Lashes commercials, plus the EverSleek commercial and print ads, and the Infallible Lip Color and ElVive Triple Resist print ads.
You can watch a behind the scenes video here:
Fiat has debuted the first official Fiat 500 commercial featuring Jennifer Lopez! The ad will begin airing tonight on national broadcast and cable networks. The ad features Jennifer’s song, ‘Until It Beats No More,’ which, of course, is featured on her latest album, LOVE?.
Additional ads are set to premiere later this year.
Per the press release:
The commercial, titled “My World,” is voiced-over by Lopez, who is seen driving a Fiat 500 Cabrio as she travels through the streets of Manhattan to the Bronx where she grew up. The new ad explores her personal take on how life in the New York City borough continues to inspire her to be tougher, to stay sharper and to think faster. “My World” features the song, “Until It Beats No More,” from Lopez’s new album, “Love?”(Island Def Jam) and will begin airing on national broadcast and cable networks on Monday, Oct. 10.
“The primary objective of ‘My World’ was to explore the story of Jennifer Lopez, who is a cultural icon. We watch as she leaves Manhattan and makes her way back to the Bronx, where she grew up and continues to be inspired by,” said Olivier Francois – Head of Fiat and Chief Marketing Officer and Brand Marketing Communications, Chrysler Group LLC. “The commercial tells the story of how the simple elements of our upbringing can help explain who we are, where we’re going and serve as a source of inspiration to achieve our goals in life. That drive and determination is the common thread that is shared with the Fiat brand and our philosophy that ‘Life is Best When Driven.'”
Jennifer’s last Fiat ad was a trailer for her latest music video, Papi. This particular ad was shot on August 22.
Tonight’s ESPN Monday Night Football broadcast aired a 30 second trailer for JLo’s “Papi” music video featuring the brand new 2012 FIAT Cabrio convertible! If you missed it, here it is:
UPDATE: A second clip, a few seconds longer, has been added to FIAT’s YouTube page – check out the extended dance footage! Keep reading to get all the exciting details of the JLo & FIAT partnership! (more…)
In what continues to be a super successful deal between Jennifer Lopez and L’Oréal Paris – JL’Oréal anyone? Ha! – WWD announced yesterday that our favorite girl will front the launch of the company’s new sunscreen line called ‘Sublime Sun’!
Jennifer will be featured in print and TV ads to push the new product expected to be available in the United States in February 2012.
‘Till then, we leave you here with the brand new ad for L’Oréal’s ‘True Match’ makeup AND a French edit of Jen’s ‘Volume Million Lashes’ commercial featuring the accessory ‘Luminizer’ mascara line:
Promo for South Beach Tow, a new series, executive produced by Jennifer. Premieres July 20th, 10PM on TruTV
SOUTH BEACH TOW – Tremont Towing is a family-run business in beautiful South Beach, where every day is spring break. The problem? There isn’t nearly enough parking. With plenty of confrontations, hilarious interactions and a slew of unpredictable situations, it’s never a dull moment at SOUTH BEACH TOW. The show comes to truTV from Nuyorican Productions (DanceLife) and Bodega Pictures.
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