FIAT has debuted commercials for the all-new 2012 Fiat 500 by Gucci featuring Jennifer Lopez! This commercial is the 3rd one featuring Jennifer. The first was considered a “teaser” for the Papi music video, while the first “official” commercial debuted in October . The latest commercial is also set to “Until It Beats No More,” from her album, “LOVE?”. The commercial will be shown on national and cable networks on Thursday, November 17th.
The commercial, titled “Elegance,” is voiced-over by Jennifer and highlights the style, elegance and originality of Fiat 500 by Gucci limited edition, as she drives through the streets of New York City. In true Gucci style, the commercial beautifully captures the elegance of the New York City skyline, while highlighting the precise and uniquely innovative Gucci details featured in the car. Fiat also created a 30 second version:
“The 500 by Gucci is stylish and innovative; it’s effortless elegance for the urban driver,” said Olivier Francois – Head of FIAT Brand and Chief Marketing Officer of the Chrysler Group in a press release. “To bring this simple premise to life, FIAT has again turned to Jennifer Lopez, this time to help catapult the iconic vehicle into the fashion world. Lopez perfectly embodies the spirit of the Fiat 500 by Gucci, as she is living proof that effortless elegance can only be achieved through hard work.”
The 2012 Fiat 500 by Gucci models will be available exclusively at FIAT Studios nationwide in the first quarter of 2012. The model starts at $23,500 (excludes destination, taxes, title and registration fees). For more information, visit www.fiatusa.com/gucci .
