Author: Heather

L’Oreal Paris Announces Jennifer Lopez as the Newest Global Brand Ambassador

Jennifer Lopez has been announced as L’Oreal Paris’ newest Global Brand Ambassador. She will be featured in print and television ads for the brand.

“We are more than excited to announce this new partnership with the sublime, iconic and multi-talented Jennifer Lopez,” declares Cyril Chapuy, Global Brand President of L’Oreal Paris. “Women everywhere admire not only Jennifer’s beauty but also her charisma and her commitment. We are honored to welcome her to our amazing roster of spokespeople that represents in all its diversity, the beauty of today’s woman. Jennifer will be the face of upcoming product innovations in makeup and haircare, as first campaigns.”

“Having used L’Oreal Paris products most of my life, I’m excited to work with a brand that consistently offers a wide range of superior products that are attainable for women everywhere,” says Jennifer Lopez. “I’ve always loved their sophisticated ad campaigns and am thrilled to represent a brand that embraces a woman’s worth.”

The ads will premiere during the Golden Globe Awards telecast and in February issues of major magazine publications.

Courtesy of L’Oreal Paris.

Exclusive: Jennifer Lopez Talks The Back-up Plan, Love, and Beyond!

Jennifer Lopez The Back-up Plan Photocall

The Back-up Plan is a romantic comedy centered on a woman who conceives twins through artificial insemination, only to meet the man of her dreams on the very same day. However, it isn’t your typical romantic comedy, says director, Alan Poul. “The thing that I love about Kate [Angelo’s] script is that the movie manages to stay squarely in the realm of the contemporary romantic comedy, meaning that it pushes the boundaries of taste sometimes, there’s a few elements of crudity in the humor, but it also [has] a beautiful, classic romantic comedy shape.”

The contemporary elements of the film also attracted Lopez to the film. “That’s what I really liked about it. It had a very modern voice, it seemed very up-to-date and I think that’s very important for romantic comedies- That they do deal with issues [and] that it doesn’t feel like it’s a story from 20 years ago, which is what some romantic comedies can be like,” she explains. “We are so used to seeing men with the commitment issues and they’re afraid, and God they are gonna get tied down, and you know, here’s a woman who has her own business and some money in the bank and you know, is actually better off, in a sense, than her counterpart, and that, actually was very interesting to me.”

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