At this past Thursday’s casting for ‘On The Floor’, director Taj & choreographer Frank Gatson Jr. talked to MTV about the concept for Jennifer’s new video.
Director Taj reveals what he is looking to capture in the video: “Originality, being you. This song is about being who you want. It’s about letting loose. There’s no explanation. This is this underground video, this underground party.”
Choreographer Frank Gatson Jr. instead uses a (weird) metaphor involving watermelon and fried chicken to explain the concept. “I kind of get the feeling that she wants us to be in the club after 2 a.m. in L.A.,” he revealed. “That’s so amazing. [It’s like] everybody had some watermelon and the watermelon made them high, it gave them a little buzz — but a good buzz, a real magical buzz, a dance buzz, a buzz that makes you feel like fried chicken, so she just wants everybody to have a good old time. The club must have this vibe, where you get on the floor and everybody’s bringing it. We’ve seen so many club videos, but we want to see a club video with a vibe unique to Jennifer Lopez.”
The video for ‘On The Floor’ will be shot this Sunday.
source: MTV
Update:
If you are in the LA area and want to be in the video, see below!
TAJ_TPK TAJ, DirectorGood Morning! @JLO‘s video is one day away and we want everyone in LA to be apart of it! Email HPCasting@gmail.com and wait for YOUR call!!!
