NBC announced today that Jennifer Lopez’s “Shades of Blue” has been renewed for a third season! The announcement was made by Jennifer Salke, President, NBC Entertainment:
“We’re so hugely appreciative of everything Jennifer and Ray do, and know it is due to their dedication, as well as the hard work of our incredible cast and producers, that ‘Shades of Blue’ has so clearly and compellingly earned a third-season renewal,” said Jennifer Salke, President of NBC Entertainment in a release. “This show continues to mine powerful stories that always leave us hungry for more.”
Per the release, “Shades of Blue” is dominating the Sunday 10 p.m. ET hour among the ABC, CBS and NBC dramas, generating a +50% margin of victory in the timeslot in adult 18-49 rating. In total viewers, “Shades of Blue” also wins decisively, averaging 5.0 million viewers in “live plus same day” ratings from Nielsen Media Research.
Additionally, “Shades” leads the timeslot’s broadcast competition in all other key measures – adults, men and women 18-34; men and women 18-49; and adults, men and women 25-54.
“Shades” adds substantial viewership from time-shifting and video on demand, with the show’s March 5 season premiere growing by 66% in “live plus three day” Nielsens to a 1.6 rating in adults 18-49, and in total viewers by 2.5 million persons to a total of 7.8 million, accounting for the biggest L+3 lifts of the night on the Big 4 networks.
Congratulations Jennifer and everyone involved!