NUVOtv enjoyed record-breaking results for its July 18th network launch of its Jennifer Lopez partnership with a Night of Premieres of new, original specials and series. NUVOtv is the first and only English-language cable network for Modern Latinos.
“We’re pleased with the strong performances of our new programming and delighted with the exponential increase in new viewers,” stated Michael Schwimmer, CEO of NUVOtv. “We’re especially proud of the warm reception from viewers and look forward to capitalizing further on this progress as we pursue our mission to deliver a high quality network for English speaking Latinos.”
Leading the night off, Jennifer Lopez: Her Life. Her Journey. (8pm) debuted as the #1 most-watched original program in the network’s history. The bio special, A Step Away and House of Joy outperformed every Hispanic entertainment cable network, including Galavision, mun2, and TR3S, by delivering more impressions with Households, Total Viewers and Adults 18-49 in each primetime hour, making NUVOtv the #1 Hispanic entertainment cable network for the night.
NUVOtv’s entire July 18th Night of Premieres increased primetime viewership for the growing independent network by 260% versus last year’s primetime delivery, with individual shows displaying growth ranging from to 255% to 767%.
Our Mission
Looks like Jennifer’s got another hit with NUVOtv but that’s not enough, since many of us who have DirecTV as a satellite provider can’t experience the new NUVOtv programming. It’s time we change this!
This week we will make sure our voices are heard by tweeting/retweeting @DIRECTV and letting them know how badly we want NUVOtv! Make sure to use our hashtag #AddMyNuvoTV
Let’s make JLO’s Birthday week unforgettable by adding NUVOtv to DirecTV!
The JLove!r with most re-tweets and tweets will be entered in a very special contest. Details coming soon!
Spread the word, JLove!rs.
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