New details have emerged about Jennifer’s campaign tease earlier this week! Kohl’s announced an unprecedented partnership bringing together Jennifer Lopez, the ABC Network and American Music Awards to launch the “Choose Your Own Black Friday” holiday campaign.
A series of seven “Get Jennifer There” commercials have been produced, but only four will air during the AMA broadcast. Each spot offers a choice of two different ways for Jennifer to get to the AMAs, and America will vote in real-time to decide which path she takes at www.GetJenniferThere.com, or via a hashtag on Twitter. The votes and social conversation will be measured, and America’s choice will air live, in-show. After the last spot airs, Jennifer will perform live on the show!!
The spots will also feature a sneak peek of the new JLove fine jewelry collection, which will be available this holiday season exclusively on Kohls.com.
“Working with Kohl’s allows me to design a lifestyle collection of apparel, accessories and home décor that truly reflects my own style at a great value,” said Jennifer Lopez in a press release. “I’m excited to take that same spirit of choice and innovation to the next level with this breakthrough campaign that empowers shoppers with the ultimate say in the outcome.”
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