Does Jennifer Lopez ever take a break?! Here’s a press release on her latest venture via her production company, Nuyorican Productions:
Jennifer Lopez, her company Nuyorican Productions and Believe Entertainment Group announce plans to launch a new digital video series entitled “Tiger Beat Entertainment,” an all-new entertainment news and lifestyle show for teens and young adults. The series will be distributed through and in partnership with AOL and the teen and young adult platform Cambio and will be produced at Cambio’s Hollywood studio. Believe Entertainment Group is a New York-based digital entertainment company. Nuyorican Productions is a television, film and digital production company founded by Jennifer Lopez and Simon Fields.
A partnership with Tiger Beat, the popular teen fan magazine, will provide the show a framework to grow and expand its creative impact and reach among a teen and young adult audience. Jennifer Lopez, Simon Fields, and Believe Entertainment Group will co-executive produce the series.
An ongoing series ‘for, about, and by teens and young adults,’ Tiger Beat Entertainment will include celebrity, entertainment, music, TV, film, books, gaming and apps news as well as social media and Twitter trends and targeted lifestyle topics such as fashion & beauty, food, health & wellness, decor, relationships and more. In addition to robust media distribution for Tiger Beat Entertainment, Cambio will also lend its suite of proprietary social media tools designed to foster community and interaction with the series. The show will be hosted by a panel of young adult anchors providing a new online format for teens and young adults to share their point of view on all things entertainment.
“Teens and young adults are influencing the entertainment market more than ever and understand how to use social networks and new media to voice their opinions, talk about news that is important to them, and influence their large circles of friends,” said William H. Masterson III and Dan Goodman, Co-Founders, Believe Entertainment Group. ”We’re handing over the reigns with this show to let them do what they do best, and Jennifer is providing the first-hand experience and creative direction.”
“We’re excited to join forces with the Tiger Beat brand to provide our audience with a unique online experience,” said Simon Fields. “Jennifer has long been a trendsetter in all areas of lifestyle and entertainment, and this will afford her the opportunity to bring her expertise to social networks and the new media space in a big way.”
“This program is the perfect alignment of the ever growing AOL & Cambio audience base, our commitment to high quality and professionally produced content, and our expanding studio resources,” said Erin Clift, Senior Vice President of Branded Experiences, AOL. “We’re excited to be able to bring this kind of innovative opportunity and level of talent to our users and advertising partners.”
UTA and Hirsch, Wallerstein, Hayum Matlof & Fishman represented Jennifer Lopez and Nuyorican Productions for this deal. Additional details on advertiser partnerships for Tiger Beat Entertainment will be announced soon.