Jennifer Lopez has been named nuvoTV’s Chief Creative Officer! The news was announced yesterday at their upfront presentation in New York. Last fall, Jennifer was announced as a partner with the Latino-focused network. NUVOtv is the first and only English-language cable network for U.S. Latinos.
In her new key role, Jennifer joined NUVOtv executives to present the network strategy, target audience research, and robust programming lineup. “Latinos are a force in this country. We are an engine for growth – we have huge economic power and unprecedented political and cultural influence and it’s time for television to reflect who the modern Latino actually is – not who we are believed to be – not who we may have been – but who we are now,” said Jennifer Lopez.
Jennifer is executive producing several projects for the network. They are:
THE JENNIFER LOPEZ BIOGRAPHY SPECIAL (working title)– an exclusive 90-minute marquee event with unprecedented intimate access into the personal life and career of this inspiring artist and powerhouse entrepreneur, with Jennifer Lopez acting as Executive Producer and Nuyorican Productions leading production.
GOTTA DANCE – a never seen before behind-the-scenes look at the lives of professional back-up dancers on world tour with global icon and entertainer, Jennifer Lopez. This docu-series follows the journey of eight professional dancers performing night after night, across the continents, giving it their all, falling in love, dealing with injury, as they pursue their ultimate passion for dance.
We have tons of photos of Jennifer yesterday, thanks to Adriana! Check them out:
At the nuvoTV upfront presentation:
Leaving Times Square:
Out & About in NYC: