After a season of obnoxious Jennifer Lopez commercials talking about her playground, Fiat stepped up its game on the grandest of stages and delivered a hit.
Foreign language and a different gorgeous woman was all the car company needed.
Catrinel Menghia, the model featured in Fiat's 500 Abarth, "You'll never forget the first time you see one" ad, stole the show on Sunday night and reminded us that Jennifer Lopez is not the only one driving a Fiat in the world.
Menghia not only provided something exciting to look at, but the fact that she didn't speak English made the commercial that much more alluring.
Menghia is not going to be any of ours forever, but you can buy Fiat and hope it lasts until the end of time.
The commercial will not live on as one of the best ever at the Super Bowl, but it did its job of catching the eye of nearly everyone watching the game.
The only problem is that Menghia is the only memorable thing about the commercial. By tomorrow, it is likely that most will forget what a Fiat 500 Abarth even is.
Heck, I had to look it up just to get it right.
Fiat's Super Bowl commercial was eye-catching, but Catrinel Menghia overshadowed the product by about of football field's worth of interest.http://bleacherreport.com/articles/1055 ... -in-car-ad
Thank God. That was one of the worst career moves she has ever made.