Thousands of fashion industry insiders, editors, retailers and influencers prepare for Olympus Fashion Week, held between February 3-10 @ Bryant Park, NYC.

Jennifer's Sweetface show is scheduled for Friday February 10th @ 4:00pm

Can't wait to see the new collection. I wonder if it includes fur. I hope it does

I hope she does another Beyond the Runway

She isn't. We would know by now

The show is next week anyway.

yeah we would know it but it sucks that we'll only see the pictures of the designs...

im sure Jen is in full busy planning mode now! and probably has been for the past few months...

Yeah, we knew about BTR like, the September before.

there will not be a Beyond the runway b/c this is not a full ouut fashion show like last years its smaller its gunna be like a presentation!

I love Fashion Week, it opened today

just 4 days for the Jenny presentation !

Some vurr exciting news from my bible, Fashion Week Daily:

(NEW YORK) Discuss, Part 1: With last years splashy debut under her belt, J.Los Sweetface line is poised to get even sweeter. Nixing the runway in favor of an informal presentation on Friday afternoon, The Daily has learned that Lopez will not only be in attendance, but shell be integrated into the main act. Details remain mum, but show producer Alex de Betak revealed coyly, Its very exclusive; shell be more than just there. She rarely makes herself available in this manner, and I wouldnt miss it.

exciting!!!!!!!!!

im guessing we will all be in for loads of great new pics of Jen, thats for sure!

Great !! i can't wait !!

Sweet!

Wowowowo nice ... i cant wait to see that

I read somewhere that she's going to be announcing everything. I'm not sure how true that is.

OMG i have a feeling Jen will actually model an outfit (or more)! Like literally walk the catwalk/runway! If Victoria Beckham can do it for Roberto Cavalli then Jen can definitely do it for her label. It would explain why she's lost quite a bit of weight over the last month or so too - to prepare for her runway debut as an actual model! Oh god I really hope she models! *over excited*

That'd be really cool if she did that.

And from a business sense, it's pretty damn smart. She be photographed and it'd be pictured in all the magazines therefore promoting her clothing for free. Genius.

Jen is just so wise and smart.

just 3 days !

god i'm so exited!!

me 2 ! i can't wait this to happen!

I am excited about that mistery 'bout that exclusive thing she's going to do

The show wont be in Bryant Park, she has a private venue... JLo Crew will be there!!!