teeology.com, is an online shopping destination for limited-edition luxury T-shirts. The site has fully launched today with Jennifer Lopez as its Chief Curator! I’ve already placed my order for the hot pink “Hand-Drawn Cross” top and “Lover or Fighter” v-neck tee! Sign up now to order and start voting on your favorite tee designs, including four tees inspired by the release of Dance Again…The Hits and worldwide tour!
Using innovative technology and social networking tools to disrupt the traditional retail model, Teeology will place a curated selection of high-end printed T-shirts, designed by various artists and designers, up for vote by its members, with the winning designs going into immediate production. The site also offers a permanent collection of basics for men and women starting at $20 in addition to the limited-edition styles, which start at $29. – WWD.com