Jennifer Lopez appeared at the CTIA trade show in Las Vegas earlier today to announce that she is the co-founder, chief creative officer and majority owner in Viva Movil, a new premium retailer for Verizon Wireless that will target Latino customers. Viva Movil represents a partnership between Jennifer, device distribution company BrightStar, and Moorehead Communications, Verizon’s largest mobile retailer.
“This new company is here to revolutionize the entire mobile experience for Latinos. There’s no specific place for Latinos to be specifically catered to. We will continuously evolve the wireless shopping experience with Verizon Wireless’s guidance and support,” said Jennifer at the conference.
Viva Movil will have its own stores in major markets including New York, Los Angeles and Miami. The first store will open in New York on June 15, and at least 15 stores are planned this year.
Jennifer is designing custom accessories for phones, which for now, are the same phones offered by Verizon Wireless. You can get a preview of her designs on the Viva Movil website. Could a JLo phone be in our future? You never know!
There are lots of new photos and a welcome video featuring Jennifer on the official site: GetViva.com, so check it out!
Check out JLo’s amazing performance on American Idol earlier tonight!! Jennifer killed it! Here are photos, thanks to Adriana!
If you watched American Idol, you also got a treat – a new Kohls commercial featuring Jennifer! The commercial was filmed on the set of the Live It Up music video less than 2 weeks ago!
Don’t forget that Jennifer will also be performing live at the Billboard Awards this Sunday!! You don’t want to miss it!
This is a very big week, so please support Jennifer and buy Live It Up on iTunes and Amazon! Make sure you stream it on Spotify and Youtube, as well! Online streams help her chart rankings, so set it on repeat!!
In her new key role, Jennifer joined NUVOtv executives to present the network strategy, target audience research, and robust programming lineup. “Latinos are a force in this country. We are an engine for growth – we have huge economic power and unprecedented political and cultural influence and it’s time for television to reflect who the modern Latino actually is – not who we are believed to be – not who we may have been – but who we are now,” said Jennifer Lopez.
Jennifer is executive producing several projects for the network. They are:
THE JENNIFER LOPEZ BIOGRAPHY SPECIAL (working title)- an exclusive 90-minute marquee event with unprecedented intimate access into the personal life and career of this inspiring artist and powerhouse entrepreneur, with Jennifer Lopez acting as Executive Producer and Nuyorican Productions leading production.
GOTTA DANCE – a never seen before behind-the-scenes look at the lives of professional back-up dancers on world tour with global icon and entertainer, Jennifer Lopez. This docu-series follows the journey of eight professional dancers performing night after night, across the continents, giving it their all, falling in love, dealing with injury, as they pursue their ultimate passion for dance.
We have tons of photos of Jennifer yesterday, thanks to Adriana! Check them out:
Jennifer Lopez was in NYC yesterday promoting the Fall Collection of the Jennifer Lopez Collection for Kohls. She previewed the new collection for fashion editors and conducted interviews. Here are some photos:
Jennifer has been hard at work, and there are no signs of slowing down! Later today, Jennifer will participate in nuvoTV’s upfront presentation. As a partner with the Latino-focused network, Jennifer and her production company, Nuyorican Productions, collaborate closely on all creative elements, including programming strategy, production and marketing, building and refining original programming lineup, contributing new series and shows, and helping to drive viewership to the network. There will reportedly be a big announcement, so stay tuned!
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