New details have emerged about Jennifer’s campaign tease earlier this week! Kohl’s announced an unprecedented partnership bringing together Jennifer Lopez, the ABC Network and American Music Awards to launch the “Choose Your Own Black Friday” holiday campaign.
A series of seven “Get Jennifer There” commercials have been produced, but only four will air during the AMA broadcast. Each spot offers a choice of two different ways for Jennifer to get to the AMAs, and America will vote in real-time to decide which path she takes at www.GetJenniferThere.com, or via a hashtag on Twitter. The votes and social conversation will be measured, and America’s choice will air live, in-show. After the last spot airs, Jennifer will perform live on the show!!
“Working with Kohl’s allows me to design a lifestyle collection of apparel, accessories and home décor that truly reflects my own style at a great value,” said Jennifer Lopez in a press release. “I’m excited to take that same spirit of choice and innovation to the next level with this breakthrough campaign that empowers shoppers with the ultimate say in the outcome.”
Jennifer Lopez appeared on CBS Sunday morning this morning to promote her Kohls line, the Jennifer Lopez Collection. In addition to talking about her line, Jennifer talked about her new partnership with nuvoTV, going with her gut, and being a workaholic. Check it out!
Check out JLo’s amazing performance on American Idol earlier tonight!! Jennifer killed it! Here are photos, thanks to Adriana!
If you watched American Idol, you also got a treat – a new Kohls commercial featuring Jennifer! The commercial was filmed on the set of the Live It Up music video less than 2 weeks ago!
Don’t forget that Jennifer will also be performing live at the Billboard Awards this Sunday!! You don’t want to miss it!
This is a very big week, so please support Jennifer and buy Live It Up on iTunes and Amazon! Make sure you stream it on Spotify and Youtube, as well! Online streams help her chart rankings, so set it on repeat!!
Jennifer Lopez was in NYC yesterday promoting the Fall Collection of the Jennifer Lopez Collection for Kohls. She previewed the new collection for fashion editors and conducted interviews. Here are some photos:
Jennifer has been hard at work, and there are no signs of slowing down! Later today, Jennifer will participate in nuvoTV’s upfront presentation. As a partner with the Latino-focused network, Jennifer and her production company, Nuyorican Productions, collaborate closely on all creative elements, including programming strategy, production and marketing, building and refining original programming lineup, contributing new series and shows, and helping to drive viewership to the network. There will reportedly be a big announcement, so stay tuned!
Have you been to Kohls lately? The Jennifer Lopez Fall 2012 Collection is here along with a brand new photoshoot featuring Jennifer!
The Jennifer Lopez Collection has reportedly done very well, and continues to expand with new Petite and Plus Size fits. In addition, they have added Intimates, so you can truly dress in JLo from head to toe!
The new line focuses on edgy, but timeless sophistication. You can check it out at your local Kohls store or on Kohls.com. What are your favorite pieces? Let us know on the forum!